With many organizations searching for the same talent, it is very crucial to ensure that the most appropriate methods are used to recognize and attract the best talent to the organization.
Modern recruitment is a hiring strategy that harnesses the power of technology to find the best candidates. Here are some of the recruitment techniques every employer needs to know.
Artificial Intelligence (AI)
In modern world, organizations use Artificial Intelligence to find talent. This can be considered as one of the most effective techniques of recruitment. AI has not replaced the human element in recruiting but it does helps to streamline the complex recruitment process and use less time and resources. Further, this has already proven to be beneficial for short-staffed HR Departments (University of Southern California, 2023).
Artificial Intelligence automate the screening of candidates and this highlights the performance difference between traditional and modern method of recruitment. It uses the advanced Tools such as Chatbots to access applications and scan each application for designated keywords to determine the suitability of the prospective employee to the given position. By using AI, organizations will have access to a vast talent pool to select the perfect candidate.
Social Media Platforms
The use of social media is growing daily and utilization of social media in recruitment process seems to have grown exponentially. Social Media will provide the opportunity to identify the most suitable candidate from a pool of passive candidates. Apart from interacting with potential candidates, social media can be used to investigate background of the candidates (Geber & Klerk, 2018).
Also, social media allows to post job advertisements to attract applicants. As a result, social media gives you access to many prospects simultaneously and from any location.
Applicant Tracking System (ATS)
Applications tracking is one of the time-consuming tasks in recruitment process. Applicant Tracking System is a powerful Tool designed to enhance candidate tracking throughout the recruitment process. This can be used to automate these time-consuming administrative tasks in modern recruitment process.
This system can assist to gather candidates’ information from resumes and covers letters, ranking applicants based on their qualifications and examining the applicants to eliminate unfit candidates. Some of the modern applicant tracking systems are as follows (Strazzulla, 2024);
1. Greenhouse
2. BambooHR
3. ClearCompany
4. Recruitee
5. Teamtailor
6. Manatal
7. Ashby
8. Pinpoint
9. VidCruiter
10. Lever
11. Taskstar
12. SmartRecruiters
13. Icims Talent Cloud Software
14. SparkHire
15. Rippling
16. Avature
17. JazzHR
Mobile Optimization and Video interviews
Due to the fact that each and everyone uses mobile devices, most of the organizations have implement mobile recruitment methods. It is another very effective option that assure the instant access to potential candidates, particularly millennials & Generation Z. They frequently use their mobile devices for everything, including job searching & those job seekers can submit their applications from anywhere.
Video interviews allow organization to examine the candidates while enabling a positive candidate experience. Candidates can face interviews virtually using video conference tools like Skype, Zoom, MS Teams or Google Hangout. This method is used mostly when organizations are hiring for remote workforce. This approach can save time and money by not requiring as many resources as you might have needed to prepare for a conventional interviewing process. This method improved the hiring process because this is flexible, efficient and convenient approach (Leonard, 2021).
Search Engine optimization (SEO) Tools
SEO is a set of techniques which allows an organization to drive organic traffic to the website with the use of search engines. SEO in recruitment focus the websites that candidates visit, including web pages, blogs & careers sites. If an organization can improve their website to attract more visitors, they have high probability of finding the suitable candidate with less effort.
Also, well -optimized website enhances employer brand visibility. As google is offering the most accurate content for the reader, SEO specialties should focus on improving the quality of the content creation by ensuring to provide truly valuable contents. Some of the simple SEO techniques to boost the hiring process are as follows (Ghodasara, n.d.);
1. Target specialized keywords
2. deliver high-quality content
3. Build backlinks
4. Make the website mobile-friendly
5. Use the benefits of metadata
6. Add search optimized URLs
7. Share job listings on multiple platforms
8. Use structured data
Conclusion
Depending on the budget and the demand of the organization, different types of recruitment techniques can be implemented. Recruitment process is somewhat simple now as a result of the technological development. Therefore, no pressing reason to follow the conventional route. Contemporary hiring techniques assure top candidates and diversified firm. Since job seekers also looking for a favorable working environment, it is important to implement modern technology not only in hiring process but also in business operations. This way, employees will enjoy working with the company and stay long term.
References
Geber, C. & Klerk, M. D., 2018. The impact of social media on recruitment. SA Journal of Human Resource Management, 07 May.Volume 16.
Ghodasara, J., n.d. SEO for Recruiters - How to Hire More Talent with Less Effort. [Online] Available at: https://www.ismartrecruit.com/blog-hiring-efforts-with-knowledge-seo-for-recruiters [Accessed 25 March 2024].
Leonard, D., 2021. 7 Benefits of Video Interviewing. [Online] Available at: https://clovers.ai/resources/video-interview-benefits/#:~:text=Companies%20that%20want%20to%20attract,the%20right%20positions%2C%20every%20time[Accessed 30 March 2024].
Strazzulla, P., 2024. The 17 Best Applicant Tracking Systems (ATS) in 2024. [Online] Available at: https://www.selectsoftwarereviews.com/buyer guide/applicant-tracking-systems [Accessed 30 March 2024].
University of Southern California, 2023. How Artificial Intelligence (AI) in HR Is Changing Hiring. [Online]
Available at: https://communicationmgmt.usc.edu/blog/ai-in-hr-how-artificial-intelligence-is-changing-hiring
Yes, they frequently use their mobile devices for everything, including job searching. This is what I was doing too.. but fair enough to understand that the AI techniques should be taught faster to the upcoming generations!
ReplyDeleteYes Amesha. With the technological development it is very crucial to understand the benefits of AI.
DeleteYou have shared some useful information regarding modern recruitment techniques. It is important that organizations have resources to practice various types of modern recruitment techniques. However, these methods will attract more new candidates to the organization.
ReplyDeleteThanks for your comment. Yes lack of resources can prevent organizations to practice these modern recruitment techniques. However, these modern and technology-driven recruitment methods are definite game changers to attract top talent to the organization.
DeleteNice article on modern recruitment techniques. However, it's crucial to remember that the human element remains integral to successful recruitment. Even with advanced technology, the effectiveness of recruitment techniques ultimately hinges on factors such as the clarity of job descriptions, the alignment of candidates with organizational culture, and the ability of recruiters to assess candidates beyond just their qualifications.
ReplyDeleteYes Arundathi. While technology can augment the hiring process, it's essential to maintain sight of the human element. Candidates are not mere data points but individuals with unique skills, experiences, and personalities. The human touch is crucial for understanding candidates on a deeper level and assessing cultural fit within an organization.
DeleteEffective communication, empathy, and intuition are qualities that recruiters bring to the table. The ability to engage in meaningful conversations, ask probing questions, and gauge a candidate's enthusiasm and passion cannot be replaced by machines. A candidate's soft skills, often critical for success in a role, are better assessed through human interaction
Great insights into modern recruitment techniques! Your focus on leveraging AI, social media, and applicant tracking systems to streamline the hiring process is spot on. Mobile optimization and video interviews are also crucial in reaching and assessing candidates effectively. Your suggestions demonstrate a clear understanding of the importance of embracing technology for successful recruitment.
ReplyDeleteHi Minoshi, Thanks for sharing your thoughts on this topic.
DeleteThank you for the interesting content:
ReplyDeleteThe main reasons for implementing e-recruitment are its cost-effectiveness, speed, increased applicant pool access, and improved company branding. Other elements include less administrative tasks, quicker hiring, and more brand recognition. (N. Sharma 2014)
Thanks for sharing Mihira. As you also said, These innovative techniques enable organizations to access the talent market and find the top applicants.
DeleteAccording to my experience we have noticed there are some resources who optimize the CV properly but not got through the interviews.
ReplyDeleteThis is useful article for us. Mobile optimization and video interviews are indeed revolutionizing the recruitment process, especially for tech-savvy generations like Millennials and Generation Z. With the prevalence of mobile devices, organizations are tapping into this trend by offering mobile recruitment methods, providing instant access to potential candidates.
ReplyDeleteHi Hashini, I am glad that you find this article useful. Yes A mobile recruiting strategy can be essential to attracting the next generation of talent as candidates appreciate a seamless user experience.
DeleteWhat a fantastic piece of writing, that gives us an insight into how organisations use new hiring strategies with the inclusion of modern technology. Using mobile optimisation and video interviews is a faster and much more cost-effective way.
ReplyDeleteThanks for your comment on my Article. Yes mobile optimization is very important in modern recruitment and it is very fast and effective.
DeleteThe article emphasizes the modern recruitment techniques. Few methods such as use of social media platforms, mobile optimization and video interviews are used more often in the modern world. Maintaining current knowledge of recruiting trends is essential if the organization wants to keep drawing in the best applicants.
ReplyDeleteHi Thenukshan, To compete in this fast pace modern environment, it is important to have the knowledge of latest recruitment techniques.
DeleteFantastic perspective on modern recruitment strategies! Your emphasis on utilizing AI, social media, and applicant tracking systems to enhance the hiring process is right on target. Mobile optimization and video interviews are indeed essential for efficiently reaching and evaluating candidates. Your recommendations showcase a deep understanding of the significance of embracing technology to drive effective recruitment practices.
ReplyDeleteThank you Thikhina for sharing your thoughts on my article.
DeleteThis is true. An insightful article on modern recruitment strategies. By carefully considering your budget and organizational demands, you can choose the recruitment techniques that will help you build the best possible team for your company's success.HR can always use a mix of recruitment techniques to reach a wider range of qualified candidates. And the strategy needs continuous adjustments with different recruitment position requirements.
ReplyDeleteYes Hashini I agree with you. If an organization have sufficient resources, they can implement more than one recruitment strategies and gain access to wader range of talent.
Deleteinteresting article, effective recruiting can increase the number of applicants receive and provide your company with more personnel options. Knowing the methods to use during recruitment can be valuable throughout the hiring process and assist with recruitment operations (Indeed,2022).
ReplyDeleteYes it has a immense value in knowing the effective recruitment and selection methods.
DeleteModern recruitment techniques encompass leveraging data analytics, social media platforms, and AI-powered tools to enhance candidate sourcing, screening, and engagement, thereby optimizing the recruitment process for efficiency and effectiveness.
ReplyDeleteYes Vinoka. Thanks for sharing your comment. Modern recruitment techniques have a truly positive impact on the effectiveness and efficiency in recruitment.
DeleteHi Hansi, well described the Modern recruitment Technologies, observing different technologies can be used in terms of Recruitment. Using Modern technologies, it helps to organization do recruitments saving Money, Time, unnecessary recruitment agency cost, and speed up the recruitment process too.
ReplyDeleteThanks for your comment on my article. Organizations can gain massive amount of benefits my implementing modern recruitment techniques.
DeleteA very insightful article Hansi which wonderfully captures the evolving landscape of recruitment. I recently read how Google's uses AI in their talent acquisition, making use of algorithms to identify candidates who best fit their dynamic culture. Similarly, Amazon's mobile optimised application process caters to the tech savvy preferences of millennials and Gen Z. These examples show how the top global companies too are adapting these cutting edge technologies to attract top talent.
ReplyDeleteThanks Shannon for sharing these information.
DeleteWell put article Hansika. Also some of the modern applicant tracking systems are able able to automate and streamline the process by managing the process from managing any job postings till the final communication with the applicant after the hiring process, which to me is a great advancement.
ReplyDeleteThanks Veniyan. Agreed on your point. Some of the modern ATS can streamline the entire recruitment process in a effective manner. As you also experienced, that is definitely important for any organization.
DeleteThis article discusses modern recruitment techniques, highlighting the use of AI, social media, ATS, mobile optimization, video interviews, and SEO tools. It emphasizes the importance of technology in streamlining the hiring process and attracting top talent.
ReplyDelete